Reputation Management and Google Alerts Reputation Management and Google Alerts
   

How to Set Up Google Alerts - A Great Tool for Reputation Management

How to Set Up Google Alerts - A Great Tool for Reputation Management

17 July 2012

By Michael Georgeson, Manager National Operations


Google Alerts is a free tool that every property should use to manage their online reputation and monitor their competitor’s web presence at the most basic level. Google Alerts notifies you via email whenever your property name (or any other search query you specify) is discovered within the web pages it uncovers crawling around the web.

When you set up a Google Alert, you are automatically notified when Google crawls new web content that matches a search term you select. For example, we have created a Google Alert for "Accommodation Association of Australia," which means that we receive an email notification every time Google finds a new mention of that search phrase anywhere on the web. This can include all or selected groupings of web content from news, blogs, videos and discussion groups, letting us quickly monitor discussions or posts about the Association. This is a quick and easy way for members to monitor the online gossip about their particular property online.

How to Set Up a Google Alert - 

  1. Google Alerts - Go to www.google.com/alerts (you will need a Google account to set these up).
  2. Search Query - Add the business name or search term you would like to track in the Search Query field. It's a good idea to set up an alert for any variance of your business or hotel name. For example, the ABC Motel in Atown should add alerts for "ABC Motel Atown" "Atown ABC Motel" and "ABC Motel." Google provides you with guidance on being more or less specific in what it will search for and what areas it will return your results in and you can manage these ongoing for greater efficiency. You can do the same for the names of your direct competitors.
  3. Add result type - Results type allows you to choose what type of alerts you would like. You can choose from news, blogs, videos, discussions and books. It's best to choose "everything" so you receive alerts for any mention of your hotel name across the web.
  4. Add notification frequency - You can choose how often you receive alerts: "As it happens," "Once a Day" or "Once a Week." "Once a Day" is the option we choose, as it gathers all of your alerts for the day and sends them in a single email.
  5. Designate the number of results - You have the option to receive "Only the Best Results" or "All Results."
  6. Add your email - Simply specify the email address to which you would like your notifications sent.
  7. Create alert - Clicking "Create Alert" will send a verification email to your designated address. Once you verify your email address, the alert is created. You will soon receive emails, for each search term you added.


How Google Alerts Work for properties

There is no limit to the number of alerts you can set up. This allows properties to regularly monitor their own online reputation. Users can also create alerts for new accommodation specials in the area, local events or a wide range of guest reviews--and it all comes straight to your inbox!

Online reputation management for accommodation providers is increasingly important and requires a strategic approach. Google Alerts isn't the only approach for online success (many similar services like Yahoo offer the same facility), but it's definitely a great starting point for operators looking for simple (and free) reputation management solutions.

Read next article

17 July 2012

By Michael Georgeson, Manager National Operations


Google Alerts is a free tool that every property should use to manage their online reputation and monitor their competitor’s web presence at the most basic level. Google Alerts notifies you via email whenever your property name (or any other search query you specify) is discovered within the web pages it uncovers crawling around the web.

When you set up a Google Alert, you are automatically notified when Google crawls new web content that matches a search term you select. For example, we have created a Google Alert for "Accommodation Association of Australia," which means that we receive an email notification every time Google finds a new mention of that search phrase anywhere on the web. This can include all or selected groupings of web content from news, blogs, videos and discussion groups, letting us quickly monitor discussions or posts about the Association. This is a quick and easy way for members to monitor the online gossip about their particular property online.

How to Set Up a Google Alert - 

  1. Google Alerts - Go to www.google.com/alerts (you will need a Google account to set these up).
  2. Search Query - Add the business name or search term you would like to track in the Search Query field. It's a good idea to set up an alert for any variance of your business or hotel name. For example, the ABC Motel in Atown should add alerts for "ABC Motel Atown" "Atown ABC Motel" and "ABC Motel." Google provides you with guidance on being more or less specific in what it will search for and what areas it will return your results in and you can manage these ongoing for greater efficiency. You can do the same for the names of your direct competitors.
  3. Add result type - Results type allows you to choose what type of alerts you would like. You can choose from news, blogs, videos, discussions and books. It's best to choose "everything" so you receive alerts for any mention of your hotel name across the web.
  4. Add notification frequency - You can choose how often you receive alerts: "As it happens," "Once a Day" or "Once a Week." "Once a Day" is the option we choose, as it gathers all of your alerts for the day and sends them in a single email.
  5. Designate the number of results - You have the option to receive "Only the Best Results" or "All Results."
  6. Add your email - Simply specify the email address to which you would like your notifications sent.
  7. Create alert - Clicking "Create Alert" will send a verification email to your designated address. Once you verify your email address, the alert is created. You will soon receive emails, for each search term you added.


How Google Alerts Work for properties

There is no limit to the number of alerts you can set up. This allows properties to regularly monitor their own online reputation. Users can also create alerts for new accommodation specials in the area, local events or a wide range of guest reviews--and it all comes straight to your inbox!

Online reputation management for accommodation providers is increasingly important and requires a strategic approach. Google Alerts isn't the only approach for online success (many similar services like Yahoo offer the same facility), but it's definitely a great starting point for operators looking for simple (and free) reputation management solutions.

Read next article