Accommodation industry statistics and benchmarking provided by STR Global STR STAR Program
   

STR STAR Program

Make informed business decisions. Mazimize your revenue. 

STR provides market data solutions through our industry-recognized STAR Program – a vital revenue management tool used by major hotels, investors, management companies and independent properties.

Benefits

As the premier accommodation source, STAR reports benchmark detailed insights to help you succeed in your market. Each report analyzes and compares your property’s Occupancy, Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) with your competitive set to identify market share gains and losses, helping you make informed decisions about pricing, sales, marketing and revenue. Additionally, your market share can be a key measurement of your property’s value.

Each STAR report is delivered in an Excel format via email or our secure Web portal on a monthly, weekly and daily basis.

 

STR in Australia

STR currently tracks over 1300 Australian properties.

Just submit your performance data to benefit from our free participation and market data. 

 

Participation is easy and free

We just need three pieces of information from you: 

  • Rooms available
  • Rooms sold
  • Net room revenue

Your proprietary data is securely transferred via our secure portal at www.strglobal.com, remains confidential and never released to a third party. 

If you are interested in the STAR program or STR’s free Hotel Survey, please contact our Australian representatives at APInfo@strglobal.com or Tel +61 2 8091 2009. 

To learn more about our products, please visit www.strglobal.com​.

Frequently Asked Questions

Data Reporting Guidelines
Competitive Set/Trend Report Guidelines

These reporting guidelines are based on the 11th Edition of the Uniform System of Accounts for the Lodging Industry (USALI).

Click here for more information.